It is reported that a 2001 Akira Nakamura joined the business development department Rakuten, Japan's Lotte currently serves as vice president and China to fulfill Lotte president. According to Baidu insiders revealed that e-commerce business as Baidu Lotte preparation, Akira Nakamura a time into the near future will mainly China, and Baidu will elaborate the development strategy of Lotte.
January 27, Baidu, and e-commerce site Rakuten, Japan announced a joint venture to attack B2C area, aspects of the information disclosed under Baidu, Lotte in the joint venture accounted for 51% of the shares, accounting for 49% of the shares of Baidu, the two sides will jointly invest in three years 5000 million. Under the agreement, both sides formed a joint venture board of directors, key management personnel will be dispatched Lotte headquarters.
It is learned that the Japanese Lotte was founded in 1997, Rakuten is Japan's largest online shopping company is currently in Japan has more than 30,000 regular brands Chang Shang and Qu Dao Shang business platform to engage in Lotte Dianzaishangwu B2C 交易.
Notably, last month, Baidu has ah Li Mingyuan, general manager left, at the same time, but also from internal sources Baidu, Baidu C2C business is weakening and will concentrate their efforts on B2C e-commerce.