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"Spike gate" speaks as marketing planning immature

Date:2010-04-13 22:14Origin:Unknown Author:admin Click:
"Spike gate" speaks as marketing planning immature Kentucky
  In last week's "spike voucher" after the door has been a hard line stance, and with the consumer involved once the antagonism of Kentucky, and finally softened, 12, issued a statement again in the afternoon, admitted that "this event due to careful consideration, not fully expected to be in the community caused wide repercussions, and network security to prevent lack of experience, not expected to occur before commencement of the event a large number of non-authorized channels downloadable invalid e-coupon. "Meanwhile, in a statement, KFC also concedes that the previous attitude problem: "The first statement, the 'non-valid certificates issued by authorized means' called 'fake ticket', words defective."

In the first quarter accounted for 2.6 trillion new credit 35% of Dubai Financial Group has established diplomatic restructuring Wang Jiangmin son in charge mining companies to go international line of three conspiracy brewing indexed pressed reluctant sellers, Shanghai Oriental Pearl TV tower fire (Photos) Lottery in 19,890,000 masked Duijiang (Figure) Last week, Beijing has not been favorable exchange of consumers "do not fulfill contractual obligations," the Kentucky Court Report to the Beijing Dongcheng District, requested its offer price by 32 per barrel to the plaintiff to sell the family takeaway Package A, the court has accepted the case. 12, Kentucky area, said to this reporter not being the latest information on the case. It is understood that the "spike gate" also involves different parts of the country, causing many consumers complained to the local consumer association.

"Nearly half months, the old rival of McDonald's 'ticket voucher take-all' and 'three-wing feast', the marketing focus are competitive products against KFC's chicken category, Kentucky 6, introduced 'special spike coupons', Chicken Product discounts of up to half price, would have to hit back at opponents, but also a big eye-catching the ball launch. But the company's implementation process, may be operating close enough to make online line appears out of step, cause 'spike vouchers' doors uproar . "a fast-food industry executives Lu Yun (a pseudonym), said to reporters.

"Our promotions in three time periods, at 10 am, at 2:00 p.m. and 4:00 p.m., but not yet reached at noon, has been at the consumer hand-held two-time discount coupon to redeem, we confirm these coupons are 'invalid' to. "Kentucky has been seeking. And many consumers insisted that "spike coupons" to obtain all the proper channels, and coupons themselves "Copy effective", store employees have not tested the authenticity of the coupons, the company received the notice directly to the ground terminate the offer, is the unilateral termination of the contract breach. Since the obvious contradiction between the two sides, both events were triggered alarm, so that once the situation tense.

"This reflects the KFC on the promotions market assessment pre-prepared projects, involving the number of consumers involved? KFC how much profit should be prepared to support this? How to solve a problem? If not do a good job on these assessments and plans, good things will become bad thing. "Lu Yun analysis.
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