March 2010, the International Organization for Standardization / International Electrotechnical Commission (hereinafter referred to as ISO / IEC) through its official website to the world of international standards issued two IGRS official text. IGRS Information Industry Association Deputy Secretary-General Huang Xiaolin said: "The global release of Standards and Technology to promote the IGRS system applications in the pace of global business means that IGRS standard from the international market to be the de facto standard adopted by a step big step. "
China's IGRS standard is a message from the device and resource sharing standards, mainly in computers, televisions, mobile phones and other communication between the different mechanisms of electronic products, intelligent Internet, resource sharing and collaboration service, is 3C ( computer, communications, consumer electronics) industry cross-sector competition and technical cooperation in the results.
IGRS products, "In the Mood for Love"
"For the moment most people, each person in fact is still in an information island: the phone number, computer mass of information, cable TV's video resources, their underlying telecommunications network, Internet, Radio and TV Network , each other is fragmented. "Huang Xiaolin said. IGRS first step to solve the problem is to break the fragmented islands of information, allowing users to have integrated and intelligent experience.
About IGRS simulate the functions of the average family showroom, half an hour of product demonstrations, so I intuitively feel the power of IGRS products.
Eliminating the need for computer download, computer and TV connections and complicated, the presenter in a high-definition set-top box connected to the vertical wires, DM line, sitting on the sofa playing with remote control and soon television video resources to complete the BT Download. More powerful is that, according to him, even if the TV is not turned on, high-definition set-top boxes are also free to complete download.
One or two people in front of the computer is to enjoy watching films, watching a group of people in front of the computer chip is torture, the presenter will be a similar U disk consonance wireless USB TV stick into the mouth of the big screen TV only in the moment it clearly showed a complete a computer image. Many applications, frequently switching projection issues, has affected the efficiency of many business meetings. IGRS PC by automatically searching a wireless signal projector, presenters smoothly switch between different computers on the PPT, eliminating the need for frequent connection, pulling line trouble.
Although earlier it was suggested that IGRS standard setting more inclined to black, but two white IGRS attention to product development, more embodied the concept of integration. I try to operate a smart home control system, holding a rather stylish black square handle, touch the button on the LCD screen, indoor curtain lifting, light, refrigerator temperature, air-conditioning set, TV switch and volume control, etc. can any operation.
Products into the market has changed little over the past situation, according to data released IGRS, including the products included, IGRS alliance manufacturers have PC, notebook computers, televisions, mobile phones, projectors, players, more than 20 kinds of flash-based joint standard-to-market sales.
Sound too little end-user
The price of consumer electronics has always been the first high to low. Although the main product features high-definition set-top box has a strong advantage, but since 2007, research and development, mass production since 2008, prices have been hovering around 2,000 yuan, relative to the market acceptance has been the tradition of three or four hundred digital set-top boxes, the price gap too large. The March 2010 launch of the popular network of IGRS download box market price was only 340 yuan, market reached a three-month sales of 400 units, accounting for IGRS products sold on 1 / 5.
But no amount of cost issues, can not match the user's words "do not understand." In 2009, various types of IGRS products have been sold more than 14 million units, the direct economic benefits created by more than 3 billion yuan. Although before us is a great report card, but the most troublesome problem is that IGRS, the actual number of users is unknown. Huang Xiaolin that many people buy a standard agreement embedded in the product, but the user's actual use is not clear. IGRS product manager, said consumers may not know what to use for the IGRS, but there are also functions in virtually the situation using the IGRS.
Lack of voice terminals is a great pity. Shape of its customers, the company IGRS clients to shareholders, mainly industrial customers, the existing 138 members of coalition units, Lenovo, TCL, Changhong's, Panasonic, Philips, Samsung and other well-known enterprises, including all. However, the IGRS not directly related to user access, user feedback often requires transit. "You want to know the user's use of the best ask Lenovo, Skyworth's customer service, they are more clearly." IGRS staff said. Step back and think, even if only to understand IGRS function, but also in contact with the user store promoters, they can spend much thought to reflect the user, so as to promote the application of IGRS? In fact, users and technology developers is willing to communicate. "Products to the market, users will be put forward various proposals, it was suggested that using a mobile phone, e-mail network of popular open download box." A product manager, said. IGRS is expected to take 10 years, although the industrialization of the road, now only the first 6 years, flash point not yet reached the market, but the terminal level of information collection, IGRS not do it, who does?
The right to speak and market docking
"The successful applicants ISO / IEC international standard, which is the most critical expression status." Huang Xiaolin said. WTO to support national priorities with international standards ISO, make IGRS have greater international voice. Chinese Academy of Engineering Xingui said, the standard of national sovereignty in technology extension, IGRS standard to achieve international standards of a breakthrough technology means that China was a part of sovereignty. The lack of independent technical standards, domestic companies using foreign patents, core technology, each developer to pay expensive foreign intellectual property fees, domestic manufacturers have been competing to develop VCD, DVD, pay a high price for the external, is a painful lesson.
IGRS standard-setting, will help Chinese enterprises to "share the intellectual property, implementation of technology transfer" win-win. IGRS member companies have nearly 70% of Chinese enterprises, Lenovo, TCL, Skyworth, Konka are their partners. IGRS play a platform in which it received from A a technology within an enterprise license to the technology transferred to B Company, to benefit A company, B company access to technology. Although the two companies do not have direct talks, but can benefit, not the legal level of risk.
"Rooted in the Chinese market, China can eat a good piece of pie." Currently, IGRS is the industry's most influential and largest union, its member firms, covering the country's TV market, 84.3%, white goods market 50%, 43% of the computer market, the mobile phone market to 41%. "We hope to do in a particular market segment penetration depth and, as TD-SCDMA in China to promote." Huang Xiaolin that, in the international IT industry, the Chinese standard-setting is a process from scratch, First of all, to protect their own standards, bigger and stronger in their own markets, rather than rush the first time "going out."
"Of course, we can not work behind closed doors, and more international companies to achieve interoperability, the user is valuable." Perspective on the current situation, IGRS has definitely had a regional influence. Similar standards in Japan and South Korea has not been adopted by the circumstances, Japan and South Korea more dependent on IGRS standard to achieve their own breakthroughs. China, Japan and Korea has set up a home network in Asia Standards Committee, through the development of laboratory and other acts to achieve technical interoperability. Consumer electronics products in Japan and South Korea, China, numerous heterogeneous market, achieved a standard of discourse, the rise of the Chinese consumer electronics is a good move.