April 7, Samsung Electronics held in Beijing in 2010 Samsung Forum. To this end, Samsung brings together the whole line of products focused strategy, and is demonstrating the world's first 3D television and complete home entertainment solution. Meanwhile, the Samsung product line, the global head of each partner and China was the depth of China's market strategy.
Samsung An Fengshan, minister of Commercial Products business, said Samsung is not the original product segments, customers buy products and civilian consumer products business is not much difference, "through targeted changes, the customers can better find the most suitable products and services, we can better meet the individual needs of business customers. "
Samsung senior director of commercial products call wind that in consumer electronics products under the premise of increasing specialization, the field of business customers segment has become a trend.
An Fengshan, said, beginning in 2005, Samsung Electronics, a global attempt to commercial business, but compared to the traditional consumer business, particularly in the consumer market in China and the world built up areas of strong competitiveness, Samsung commercial business has not been fully realized systematic development, which requires companies to focus on conducting strategic planning for the development of commercial business.
Consumer retail and education sectors is greater government support and input fields, contains a huge business opportunity. Consumer electronics companies have started to give up some of the popularization of the product launch, while the "deep niche" market demand in all sectors.